I am very pleased to announce that I am now an ambassador for Absolute Wilderness which is made right here in Nelson New Zealand.
James Mackay Hut, Heaphy Track
This past weekend on the Heaphy track my family made use of their product on our four day bike packing trip.
Saxon Hut, Heaphy Track
The stand out factors for us about Absolute Wilderness food is that it is super light, packs into a small space, tastes fantastic and provides all the energy needed for backcountry missions. Absolute Wilderness made our family trip achievable and enjoyable and fuelled us all with the energy we needed.
James Mackay Hut to Saxon Hut, Heaphy Track
I am really looking forward to future adventures supported by Absolute Wilderness.
“Absolute Wilderness has done something few outdoors food companies have: made great tasting pre-packaged food that you actually look forward to eating.” – Wilderness Magazine 2015
We use ingredients like Marlborough saffron, Heilala Vanilla and Sauvignon Blanc wine to create meals so good you’ll want to eat them at home. We don’t just test the meals ourselves though, we work with some of the worlds leading outdoor athletes and enthusiasts to fine tune our meals. That is why they’ve been enjoyed from the top of the French Alps to the deepest cave systems in New Zealand and everywhere in-between.
Our user centric approach to product design has not only led to tastier meals, it has also helped us create a whole bunch of innovative design features. All our meals are 100% freeze dried, this makes them ultra light-weight and it means that they rehydrate really really fast. We are also the only company in the world that completely vacuum packs all of our meals. Although it may seem like a small detail, we found that customers weren’t just after super light weight meals, they were also looking to save valuable space in their backpacks.
“Its one of those lights at the end of the day, its delicious” - Kieran Mckay (world renowned caver).
At the core of Absolute Wilderness is Dr Grant MacDonald, Andrew MacDonald and Nathan Fa’avae. Grant is an award winning food scientist and dedicated mountain biker, fly fishermen and orienteerer. Andrew is a well known entrepreneur with a degree in business design and a passion for food and the outdoors. Nathan is a world champion adventure racer and event organiser with over 15 years experience in the outdoor education and adventure tourism industry.
Originally started as an idea on a trip into the Kahurangi Wilderness Area in early April 2012 . Grant and Andrew realised that there was a distinct lack of tasty freeze dried meals available in New Zealand. Together they set about cooking, testing and refining the meals until they had created a small range of meals. As one of their first customers Nathan was quick to pick up on the value of having lightweight meals that actually tasted like real food. It didn’t take long for him to join as a partner in the business.”